Jezik | Language: HRV ENG
Identity, Image and Brand Management
Code: 103565
ECTS: 7.0
Lecturers in charge: prof. dr. sc. Božo Skoko
Lecturers: Igor Vukasović - Seminar
Take exam: Studomat
English level:

1,1,1

All teaching activities in the course will be held on English. This level includes courses with multiple groups (i.e., all teaching will be held strictly in Croatian for Croatian groups, and strictly in English for English groups).
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Seminar 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Literature:
  1. Olins, Wally; Brendovi (marke) u suvremenom svijetu; Golden marketing Tehnička knjiga, Zagreb (2008)
  2. Skoko, Božo; Država kao brend; Matica hrvatska, Zagreb (2009)
  3. Vranešević, Tihomir; Upravljanje markama / Brand Management,; Accent, Zagreb (2007)
Optional literature:
  1. Boorstin, Daniel J.; The Image; Vintage Books, New York (2000)
  2. Clifton, Rita and Simmons, John (ur.); Brands and Branding; The Economist, London (2003)
4. semester
Usmjerenje Strateško komuniciranje DN 4. semestar - Mandatory studij - University graduate programme of Journalism
Consultations schedule:
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