Jezik | Language: HRV ENG
Media Management
Code: 142915
ECTS: 7.0
Lecturers in charge: prof. dr. sc. Tena Perišin
Lecturers: Marin Galić - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Seminar 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Literature:
  1. Albarran, Alan B.; The Media Economy; (2010)
  2. Doyle, Gillian; Understanding Media Economics; (2002)
  3. P. Sikavica, F. Bahtijarević Šiber i N. Pološki Vokić; Temelji menadžmenta; (2008)
  4. Nada Zgrabljić Rotar; Digitalno doba: Masovni mediji i digitalna kultura - D. Hajduk, Digitalizacija lokalnih i regionalnih TV u Hrvatskoj (149-172); Sveučilište u Zadru (2011)
  5. Nikodijević, Dragan; Menadžement masovnih medija.;
  6. Alan A. Albarran, Sylvia M.Chan-Olmsted, Michael O. Wirt; Handbook of Media Management and Economics; (2008)
  7. Innovation Report New York Times, www.nytinnovation.com;
  8. Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield + Albert N. Greco; Media Econmics. Theory and Practice; (2004)
  9. Paško Bilić i Ivan Balabanić; Pluralizam i polarizacija masovnih medija u mrežnom prostoru: slučaj monetizacije hrvatskih autocesta.; (2016)
1. semester
Izborni SDN 1-1 - Mandatory studij - University graduate programme of Journalism

3. semester
Usmjerenje MEDIJI I NOVINARSTVO dn. 3. semestar - Mandatory studij - University graduate programme of Journalism
Consultations schedule:
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