Public Relations Techniques

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Consultations schedule

Code:	55549
ECTS:	5.0
Lecturers in charge:	prof. dr. sc. Božo Skoko doc. dr. sc. Hrvoje Jakopović
Lecturers:	Hrvoje Jakopović - Seminar
Take exam:	Studomat
English level: 1,0,0	All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.

Load:

1. komponenta

Lecture type Total

Lectures 30

Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

The main aim of this course is to enable students mastering practical skills in public relations and acquiring expertise for public relations practice.

Literature:

Tomić, Zoran; Odnosi s javnošću teorija i praksa 2008.; Synopsis, Zagreb Sarajevo, (2008), str. 471-501
Verčič, Zavrl, Rijavec, Tkalac Verčič i Laco; Odnosi s medijima; Masmedia, Zagreb, 2004. (2004)
Gregory, Anne; Planiranje i upravljanje kampanjama; HUOJ, Zagreb (2006)
Skoko, Božo; Bajs, Denis; Objavljivanje neistina i manipuliranje činjenicama u hrvatskim medijima i mogućnosti zaštite privatnosti, časti i ugleda; Politička misao, 44, 1, 2004, (2004), str. 93-116
Theaker, Alison; Priručnik za odnose s javnošću; HUOJ, Zagreb (2006)

Optional literature:

Cutlip, Scott, Center, Allan, Broom, Glen:; Odnosi s javnošću; MATE, Zagreb (2003)

6. semester

Usmjerenje ODNOSI S JAVNOŠĆU nov. 6. semestar - Mandatory studij - University undergraduate programme of Journalism
Usmjerenje ODNOSI S JAVNOŠĆU nov. 6. semestar - Part-time studij - University undergraduate programme of Journalism

Consultations schedule:

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