Jezik | Language: HRV ENG
Data Driven Strategic Communication
Šifra: 200302
ECTS: 7.0
Nositelji: izv. prof. dr. sc. Marijana Grbeša-Zenzerović
Izvođači: Iva Nenadić - Seminar
Milica Vučković - Seminar
Prijava ispita: Studomat

1. komponenta

Vrsta nastaveUkupno
Predavanja 30
Seminar 30
* Opterećenje je izraženo u školskim satima (1 školski sat = 45 minuta)
Opis predmeta:
2. semestar
Izborni GS-2 - Redovni studij - Preddiplomski sveučilišni studij Novinarstvo
Izborni GS-2 - Redovni studij - Preddiplomski sveučilišni studij Politologija

4. semestar
Usmjerenje Strateško komuniciranje DN 4. semestar - Redovni studij - Diplomski sveučilišni studij Novinarstvo
Termini konzultacija:
Objavljeno: 25. 3. 2020. u 17:06
Milica Vučković

Dear all, 

We truly hope you are all doing well and that you are somewhere on safe. I am sure we are all still stressed with what happened on Sunday, especially those who stayed in Zagreb. We hope that our next meeting will be at least some distraction from everything what is going on at the moment around us. Please read the information about this week course agenda.


This Friday we will meet at 10:15h when I will be giving a short lecture on suggested readings. I will try to record the lecture and make it available to others who will not be able to join us at 10:15h. Last week Iva gave you short overview on the “Big Data, Online Platforms, Data-driven Communication” and this Friday we will talk about “Open data and strategic communications (social media analytics, sources, tools, techniques and theories)”. Suggested readings are (available in teaching materials):

● Plowman, K. D. & Wilson, C. (2018). Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use. International Journal of Strategic Communication, 12(2): 125-144. DOI: 10.1080/1553118X.2018.1428979

● Batrinca, B & Treleaven, P. C. (2014). Social media analytics: a survey of techniques, tools and platforms. AI & Soc, 30: 89–116. DOI 10.1007/s00146-014-0549-4


The seminar will start at 12:00 as it is scheduled. We have one presentation titled “Open data - the case of” that will be given by our colleague Silvija Valjin, while group 6 will be the “Challengers”.


Please join this week meeting for lecture and seminar by using following link

If someone still does not have WebEx application, please download and install it from

Best wishes,

Milica & Iva

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